Senate Chairman Syed Yousaf Raza Gilani called for a greater international promotion of Pakistan’s skilled workforce, cultural heritage, and traditional products to expand the country’s trade, exports, and global economic engagement. He delivered these remarks on Friday during the inaugural ceremony of the New York Chamber of Small Business Corporation’s office in Lahore.
Gilani congratulated the chamber’s management on the opening and praised the initiative to strengthen business links and promote Pakistan’s commercial presence abroad. He stated that the country possesses enormous potential in traditional products and skilled human resources that could be introduced to international markets.
The Chairman specifically highlighted traditional crafts such as ceramics, blue pottery, embroidery, khussa, Sindhi Ajrak, and the Ajrak of the Saraiki region. He noted that these items reflect Pakistan’s rich cultural identity and provide significant opportunities for international branding and exports. He pointed out the potential of Ajrak-based garments, including shirts, noting that other countries have successfully promoted their own traditional textiles in global markets.
Regarding the city of Multan, Gilani described it as one of the world’s oldest continuously inhabited cities with a history exceeding 5,000 years. He compared its historical significance to that of Damascus and stated that its blue pottery, ceramics, and traditional craftsmanship deserve wider international recognition.
Gilani also emphasized the necessity of developing a workforce that can meet international demands. He observed that Pakistan’s youth could play a significant role in the global employment market, particularly in software-related, professional, and technical fields. He suggested that effective skills development and international exposure could allow young Pakistanis to work abroad and contribute to the national economy.
The Chairman called for increased engagement with Pakistani communities and business associations overseas, particularly in the United States. He said these groups have established strong professional networks that could help facilitate trade and project a positive image of the country. He specifically acknowledged the Association of Physicians of Pakistani Descent of North America (APPNA) for its work in healthcare, research, and humanitarian services, noting that the medical diaspora helps strengthen Pakistan's international links.
