Key Takeaways
- Qualcomm CEO Cristiano Amon announced price hikes for the company's processors starting September 1st.
- The increase is expected to be in double digits, following a 20 percent drop in revenue from its handset business.
- This move comes amid rising memory prices affecting Qualcomm’s financial performance.
Qualcomm has announced that it will raise the prices of its mobile processors starting September 1st. The company's CEO, Cristiano Amon, disclosed this during a quarterly earnings presentation, as reported by CNBC.
According to Amon, 'prices are going to go up' on Qualcomm’s products, with an expected increase in double digits. This comes after the company experienced a significant drop of 20 percent in revenue from its handset business, marking the lowest since 2021.
In its recent earnings report, Qualcomm attributed this decline to 'unprecedented increases in memory pricing.' The semiconductor industry has been grappling with rising costs for components like DRAM and NAND flash memory, which are crucial for mobile processors. These higher costs have impacted not only Qualcomm but other players in the market as well.
The price hikes announced by Qualcomm will affect a wide range of devices, from flagship smartphones to budget models that rely on its chips. This move is expected to impact consumers who are looking forward to new releases in the upcoming months. The increase could lead to higher device prices for users, potentially affecting their purchasing decisions.
While the exact amount of the price hike has not been disclosed, industry analysts predict it will be substantial enough to offset the revenue drop from its handset business. Qualcomm is one of the leading suppliers of mobile processors and plays a critical role in the global smartphone market. Any changes in pricing can have ripple effects throughout the supply chain.
The company’s decision to raise prices comes at a time when the overall semiconductor industry is facing challenges. The global chip shortage, coupled with rising raw material costs, has put pressure on manufacturers across the board. Qualcomm's move reflects the broader economic realities faced by tech companies in 2026.
In response to these changes, smartphone manufacturers may need to adjust their pricing strategies or find ways to pass on some of the increased costs to consumers. This could lead to a more competitive market where device prices fluctuate based on component availability and cost.
'prices are going to go up'
Cristiano Amon, Qualcomm CEO





