Key Takeaways
- Xbox Insiders can now stream games from their libraries for free with ads.
- Ad-supported streaming sessions are capped at one hour and only include pre-session ads.
- The feature is part of a limited test period before being potentially rolled out more widely.
Microsoft has launched an ad-supported, free cloud gaming service for Xbox Insiders. The new feature allows users to stream games from their existing library without in-game advertisements during the streaming session. However, ads will play 'before sessions begin,' and these are optional; users with paid subscriptions can choose not to watch them.
According to Microsoft, this ad-supported streaming option is part of a limited test period aimed at gathering feedback before potentially expanding it more broadly. The company previously began internally testing an ad-supported version of Xbox Cloud Gaming late last year, indicating that the feature has been in development for some time.
The free streaming sessions are capped at one hour and are only available to those who have signed up as Xbox Insiders. This group typically includes early adopters and beta testers who receive access to new features before they become generally available.
Microsoft's move comes as the tech giant seeks to expand its cloud gaming offerings, which could potentially attract more users by offering a free alternative. The company has been investing heavily in this space, with plans to integrate cloud gaming into various devices and platforms.
While the feature is currently limited to Xbox Insiders, it suggests that Microsoft may be considering broader adoption of ad-supported streaming as part of its strategy to make cloud gaming more accessible. This could potentially reduce costs for users while still generating revenue through advertising.
The test period will allow Microsoft to gauge user response and refine the service before making any decisions on future expansion or changes. For now, Xbox Insiders are encouraged to try out the new feature and provide feedback to help shape its development.
