Key Takeaways
- HSY will debut new cabin crew uniforms on PIA’s Boeing 787-9 Dreamliner flight on October 31, 2026.
- The collection combines Pakistani textile traditions with contemporary international tailoring.
- The uniforms prioritize passenger comfort and crew pride, using soft, breathable fabrics.
HSY, a renowned Pakistani designer, has been selected to create new uniforms for Pakistan International Airlines (PIA) cabin crew. The designs will make their debut on PIA’s inaugural Boeing 787-9 Dreamliner flight from London to Islamabad on October 31, 2026.
The airline’s management, under a consortium-led approach, is aiming to enhance the national flag carrier’s image through such initiatives. The new uniforms are part of a broader transformation strategy aimed at improving the overall passenger experience and crew morale.
HSY’s collection is a blend of traditional Pakistani craftsmanship and modern international fashion. The designs are intended to be both comfortable and durable, with a focus on long-haul flights. The airline emphasizes the importance of crew pride and comfort, using soft, breathable fabrics and structured silhouettes.
The palette and detailing of the uniforms draw inspiration from Pakistan’s rich cultural heritage while maintaining the functional requirements of cabin service. HSY stated, 'Designing for our national flag carrier is about capturing our collective pride and the genuine warmth of Pakistani hospitality. We wanted uniforms that our crew feels extraordinarily confident and comfortable in, that respect our heritage, reflect modern fashion, and tell our story beautifully in every airport across the globe.'
PIA has a history of collaborating with high-profile designers. In 1966, French designer Pierre Cardin created the airline’s A-line tunic and hood. In the 1970s, Sir Hardy Amies, known for his work with Queen Elizabeth II, brought refined tailoring to the cabin. More recently, Nomi Ansari’s designs served the airline for 12 years.
HSY, recognized for his red-carpet work and background in Hollywood styling, is among South Asia’s best-known designers. He often serves as a creative ambassador for Pakistani fashion abroad. The final design was chosen through a competitive showcase in Karachi, where 10 of the country’s leading designers presented concepts to a jury of fashion figures and industry leaders.
The new uniforms are expected to enhance the professional appearance of PIA’s cabin crew, reflecting the airline’s commitment to excellence and the pride of its home country. The designs are a testament to the growing recognition of Pakistani fashion on the global stage.
Designing for our national flag carrier is about capturing our collective pride and the genuine warmth of Pakistani hospitality. We wanted uniforms that our crew feels extraordinarily confident and comfortable in, that respect our heritage, reflect modern fashion, and tell our story beautifully in every airport across the globe.
Hassan Sheheryar Yasin, HSY
