Key Takeaways
- Apple is hosting its 'Surprise and shine' launch event on September 9th.
- The event will feature new iPhones, including Apple’s first foldable device.
- John Ternus, Apple’s new CEO, will make his first big announcement.
Apple is set to host its 'Surprise and shine' launch event on September 9th at 1PM ET / 10AM PT, where it is expected to unveil the first phones in its iPhone 18 lineup, including Apple’s first foldable device, the rumored 'iPhone Duo'.
This event marks the debut of John Ternus as Apple’s CEO, taking over from Tim Cook on September 1st. Ternus, previously Apple’s head of hardware engineering, has already highlighted upcoming hardware launches in his first staff memo.
The event is anticipated to include new Apple Watches and AirPods, with speculation also surrounding potential updates to the Apple TV and new smart home hardware.
Apple’s focus on foldable technology has sparked interest, with the company’s announcement of 'Fold' generating significant buzz in the tech community.
Competitors are closely watching the event, with questions about the width and capabilities of the new foldable device.
Followers of Apple’s latest developments can expect a live blog for the latest news and updates.
Apple’s new CEO, John Ternus, will be under the spotlight, making his first big announcement to kick off the new leadership era at the company.
Tech enthusiasts and industry watchers are eagerly awaiting the event, which promises to be a significant milestone in Apple’s product lineup.
