Key Takeaways
- The Azad Jammu and Kashmir (AJK) government is developing new parks and heritage sites in Neelum Valley.
- Tourism, Youth and Culture Secretary Ansar Yaqoob reviewed the proposed projects during a visit.
- All guesthouses and hotels in Neelum Valley will be integrated to improve services.
The Azad Jammu and Kashmir (AJK) government is set to transform Neelum Valley into a premier tourist destination by developing new parks and heritage sites. These initiatives are part of the 100-day transformation program announced by the government.
During a recent visit to Keran, Sharda, and Arang Kel, Tourism, Youth and Culture Secretary Ansar Yaqoob reviewed the proposed projects and inspected sites identified for recreational and ecotourism development.
Assistant Director Tourism Malik Murtaza briefed Yaqoob on the current state of tourism activities and proposed schemes in the valley. According to Murtaza, sites for recreational and ecotourism parks, as well as heritage locations, have been identified and finalized.
Yaqoob emphasized the importance of integrating all guesthouses and hotels in Neelum Valley under an organized framework to enhance services and develop the hospitality sector sustainably. He directed officials to accelerate work on tourism projects in Keran, Sharda, and other areas of the upper valley.
The government aims to improve the overall tourist experience by bringing all facilities under a cohesive plan. This includes ensuring that all accommodations meet safety and service standards, thereby promoting Neelum Valley as a safe and sustainable tourist destination.
The development of new parks and heritage sites is expected to attract more visitors to the valley, contributing to the local economy and cultural preservation. The government’s efforts are focused on creating a balanced environment that respects the natural and cultural heritage of the region.
By integrating all tourism-related facilities, the AJK government hopes to create a more cohesive and efficient tourism ecosystem, benefiting both visitors and local communities.
