Key Takeaways
- Chilean showrunners Francisca Alegria and Fernanda Urrejola lead Alma Media Lab.
- Alma Media Lab focuses on books and series conceived simultaneously.
- Inspired by companies like Hello Sunshine and Alloy Entertainment.
Chilean showrunners Francisca Alegria and Fernanda Urrejola have taken the helm of Alma Media Lab, a new publishing-to-screen company based in Miami. The initiative aims to create books and series that are developed in tandem, mirroring the collaborative approach seen in successful media companies such as Hello Sunshine and Alloy Entertainment.
Alegria and Urrejola, who co-created Prime Video’s ‘The House of the Spirits,’ bring extensive experience in the entertainment industry to their new venture. Their background in producing complex, narrative-driven content is expected to shape Alma Media Lab’s approach to storytelling.
The company’s focus on simultaneous development of books and series is designed to ensure that the narrative and visual elements of a story are seamlessly integrated, enhancing the overall quality and marketability of the final product.
Inspired by the success of companies that have successfully bridged the gap between books and screen, Alma Media Lab seeks to establish itself as a leader in the publishing-to-screen space. By fostering close collaboration between writers, producers, and publishers, the company aims to produce content that resonates with audiences across multiple platforms.
Alegria and Urrejola’s leadership is expected to bring a fresh perspective to the industry, combining their Chilean roots with international experience to create unique and engaging content.
The company’s approach to simultaneous development is seen as a strategic move to ensure that the narrative and visual elements of a story are seamlessly integrated, enhancing the overall quality and marketability of the final product.





