Key Takeaways
- Pakistan’s International Multi Group of Companies plans to process sesame at home.
- The move targets higher-value products to capture more profit.
- Growing demand from China presents new export opportunities.
Pakistan’s International Multi Group of Companies (IMGC) is set to enhance its export strategy by processing sesame seeds domestically, aiming to capitalize on the burgeoning demand from China.
The conglomerate has invested in a new processing plant with a floor area of approximately 2,000 square metres, designed to handle the increased production and export of higher-value sesame products.
According to the company, the new facility will enable IMGC to add value to the crop before it is exported, thereby increasing the profitability of its sesame exports.
China’s rapidly growing imports of sesame from Pakistan present a significant opportunity for the firm to capture more value from the crop. The country’s increasing demand for high-quality sesame products is driving this strategic move.
By processing the seeds locally, IMGC aims to reduce transportation costs and ensure the quality of the final product, making it more competitive in the Chinese market.
The company’s decision to invest in this new plant reflects its commitment to diversifying its export portfolio and improving its market position in the global trade of sesame products.
IMGC’s efforts to add value to its exports through local processing align with the broader trend of value addition in agricultural products, which is gaining traction among Pakistani businesses.
The new plant is expected to boost the company’s export capabilities, potentially leading to increased revenues and market share in the Chinese market.
