Atlas Entertainment struck a development deal with Culture Genesis, according to reports. Genesis packages content from creator economy stars for sale to mainstream buyers.
The company, which launched in 2018, is based in Santa Monica. Shaun Newsum founded Genesis and serves as its Chief Executive Officer.
Fred Coates, the president of Genesis, stated that traditional Hollywood and creators share more common ground than people might assume. The portfolio managed by Genesis reaches over 43 million U.S. households every month.
Furthermore, the content portfolio generates 9.5 billion monthly impressions. Viewing habits show that 60% of the viewing from Genesis's portfolio occurs on the living-room screen.
Charles Roven heads Atlas Entertainment. Alex Gartner, a producing partner at Atlas Entertainment, is also involved with the firm.
Upcoming projects for Atlas Entertainment include Michael B. Jordan's remake of "The Thomas Crown Affair" for Amazon MGM Studios. The company also has "Road House 2" slated for Amazon Prime Video.
Additionally, Atlas Entertainment is completing production on the Imax documentary "Frontier," which concerns Anouk Masson Krantz.
