Key Takeaways
- Xenith PR partners with IoBM to offer a three-month certificate course.
- The programme aims to equip students and professionals with practical skills for the corporate market.
- Classes will begin at IoBM’s Karachi Campus in September 2026.
Xenith Public Relations (Xenith PR) has announced a strategic partnership with the Institute of Business Management (IoBM), launching a three-month Certificate in Strategic Communications & Digital Media programme. This initiative follows Xenith PR’s successful collaboration with Greenwich University, which provided a diploma programme to equip professionals with practical communications expertise.
The new partnership is designed to bridge the gap between academic learning and real-world application, ensuring that students and working professionals are prepared for the demands of today's evolving corporate markets in Pakistan. Raheel Nabi, Director & Chief Executive of Xenith PR, stated: 'This programme is a testament to our conviction that real-world knowledge must be infused into the classroom to meet the demands of an evolving industry.'
Speaking at the Memorandum of Understanding (MoU) signing ceremony, Nabhan Shah Karim, Head of Department for Marketing and Communications at IoBM, highlighted the importance of short, concise, and cutting-edge courses in today's corporate communications landscape. He said: 'Through this partnership, we are ensuring our students initiate their careers right from their classrooms and laptops, propelling them into leadership roles for tomorrow.'
The programme is expected to commence on 23rd September 2026 at IoBM’s Karachi Campus, with classes scheduled to begin shortly thereafter. Both institutions share a commitment in reshaping the training of Pakistan's next generation of talent, moving away from rote learning towards skills-focused and real-world readiness.
Xenith PR has previously partnered with Greenwich University to launch a diploma programme that equipped professionals with practical communications expertise beyond traditional curricula. This new collaboration aims to extend this impact to a fresh cohort of students and working professionals in Pakistan.
The certificate course is designed to provide participants with the precise tools, techniques, and an agile mindset necessary to drive high-impact success in complex markets like Pakistan. The programme will cover strategic communications, digital media, and other relevant areas essential for modern corporate communication.
'This programme is a testament to our conviction that real-world knowledge must be infused into the classroom to meet the demands of an evolving industry.'
Raheel Nabi, Director & Chief Executive, Xenith PR
'Through this partnership, we are ensuring our students initiate their careers right from their classrooms and laptops, propelling them into leadership roles for tomorrow.'
Nabhan Shah Karim, Head of Department for Marketing and Communications, IoBM
