Key Takeaways
- Haroon Akhtar Khan, Adviser to Prime Minister for Industries and Production, calls for an export strategy.
- Poultry industry seen as crucial for food security and economic growth.
- Industry advised to strengthen its position in global markets.
Haroon Akhtar Khan, Adviser to Prime Minister for Industries and Production, has called for a robust export strategy to bolster Pakistan’s poultry industry, emphasizing its role in food security, employment generation, and economic growth.
Speaking on Thursday, Khan highlighted the industry’s importance as a vital link between rural areas and urban markets, noting its potential to contribute significantly to the national economy.
According to Khan, the poultry sector is already playing a critical role in ensuring food security and generating employment, particularly in rural regions where it serves as a key economic activity.
The adviser stressed the need for the industry to focus on developing a strategic approach to exports, which would help in establishing a strong footprint in global markets and enhancing Pakistan’s competitiveness.
Khan’s remarks come at a time when the global demand for poultry products is increasing, presenting both challenges and opportunities for Pakistani producers.
By adopting a well-thought-out export strategy, the poultry industry can tap into international markets, thereby boosting its revenue and contributing to the country’s export earnings.
The industry is advised to invest in research and development, improve quality standards, and enhance packaging and logistics to meet international market demands.
Khan also highlighted the importance of collaboration between the government and private sector to support the industry’s growth and ensure its sustainability.
With the right strategy and support, the poultry industry can not only strengthen its domestic position but also become a significant player in the global market.
