Key Takeaways
- Mercantile, an Apple Authorized Distributor in Pakistan, has launched its first Back to School campaign.
- The initiative offers special student pricing and a two-year warranty on MacBook Neo and Air models.
- Students can avail discounts on eligible Mercantile Care services and genuine Apple accessories.
Mercantile, an Apple Authorized Distributor in Pakistan, has launched its Back to School campaign, the company’s first such initiative aimed at making premium Apple technology more accessible for students ahead of the new academic year.
The campaign introduces special student pricing on the MacBook Neo and MacBook Air lineup, alongside exclusive after-sales benefits through Mercantile Care, an Apple Authorized Service Provider in Pakistan.
Under the Back to School offer, students can purchase the 13-inch MacBook Neo with 256GB storage starting from PKR 229,999, down from its previous price of PKR 265,000. The full pricing across the MacBook Neo and Air range is as follows: 13-inch MacBook Neo, 256GB: PKR 229,999; 13-inch MacBook Neo, 512GB: PKR 269,999; 13-inch MacBook Air, 512GB: PKR 424,999; 13-inch MacBook Air, 1TB: PKR 494,999; 15-inch MacBook Air, 512GB: PKR 494,999; and 15-inch MacBook Air, 1TB: PKR 644,999.
Every purchase during the campaign comes with a two-year warranty, combining one year of Apple’s Limited Warranty with one additional year of Mercantile’s Extended Warranty. This brings MacBook buyers the same level of coverage that customers have come to expect with iPhones in Pakistan, giving students added peace of mind with their purchase.
In addition to student pricing and extended warranty coverage, students who purchase a MacBook Neo during the campaign will also receive a flat 10 percent discount on eligible Mercantile Care services and genuine Apple accessories, including the Magic Mouse, Magic Keyboard, AirPods 4, and other eligible products and services. The discount is valid from 28 July 2026 to 31 December 2026 and may be availed multiple times during the campaign period at Mercantile Care service centers in Islamabad and Lahore.
Speaking on the launch, a Mercantile spokesperson said: 'The company’s mission is to make authentic Apple products more accessible while delivering a trusted ownership experience. The Back to School campaign reflects our pride in supporting students with exclusive pricing on the MacBook Neo, backed by a two-year warranty and the confidence of authorized after-sales support through Mercantile Care.'
Today’s students rely heavily on capable and reliable technology to support online learning, research, graphic design, software development, content creation, video editing, productivity, and increasingly, AI-powered workflows. Mercantile’s Back to School campaign is designed to give students access to genuine Apple products backed by official warranty and service support, making premium technology both more affordable and more dependable.
Customers looking to purchase a MacBook Neo or MacBook Air can visit any Mercantile Reseller nationwide to avail of this offer. After completing their purchase, customers can redeem the exclusive 10 percent Mercantile Care discount by visiting Mercantile Care service centers in Lahore or Islamabad as many times as needed.
'The company’s mission is to make authentic Apple products more accessible while delivering a trusted ownership experience.'
Mercantile spokesperson, Spokesperson
