Key Takeaways
- HMD has introduced the 2660 Flip Senior Edition in the UK.
- The device features an AI assistant called Mary for elderly users.
- The phone is priced at £79.99 and includes five hours of free conversations with Mary.
HMD has launched the 2660 Flip Senior Edition, a traditional keypad phone designed specifically for older users. The device comes with a built-in AI companion named Mary, which can hold conversations and provide companionship.
The 2660 Flip Senior Edition features a 2.8-inch QVGA main display and a smaller 1.77-inch QQVGA external screen. It runs on a Unisoc T107 processor with 64MB of RAM and 128MB of internal storage, using the S30+ operating system.
Mary, the AI assistant, is designed to communicate naturally with elderly users. Users can access Mary directly from the phone’s main menu by pressing the call button. The assistant remains available around the clock and uses simple language, speaking slowly and allowing longer pauses during conversations.
Mary can remember details from previous discussions to make interactions more personal. Users can talk to Mary about history, nature, and stories, play memory games, or simply have conversations. Initial setup requires scanning a QR code included in the packaging or visiting an activation webpage.
The phone measures 198.9 x 55 x 19mm and weighs 136.4 grams. It includes Bluetooth 5.0, a 3.5mm headphone jack, FM radio, an MP3 player, dual microphones, a single speaker, and a Nano SIM slot. Its removable 1,450mAh battery provides up to 8.1 hours of talk time.
The HMD 2660 Flip Senior Edition is available in the UK for £79.99, which includes five hours of free conversations with Mary. After that, users must pay £16.90 per month to continue using the AI assistant.
HMD developed the AI assistant in partnership with inTouch, a company specializing in AI-powered calling services for older adults. The device is part of HMD's efforts to cater to the needs of elderly users in the digital age.
The 2660 Flip Senior Edition offers a blend of classic design and modern technology, making it a suitable choice for users who prefer a traditional keypad phone but still want the benefits of an AI companion.





