Key Takeaways
- Iqra University’s Department of Media Science staged ‘Media Unveiled 2026’.
- Projects included final year thesis works in advertising, media, and design.
- Exhibition highlighted students' practical skills and innovative ideas.
Iqra University’s Department of Media Science recently hosted ‘Media Unveiled 2026’, an exhibition showcasing the creative potential and practical skills of its students. The event, which aimed to highlight the work of students from various semesters, featured a range of advertising, media, and design projects.
The exhibition included Final Year Thesis projects by BS Media Science Advertising students, covering areas such as App Design, Product Design, and Service Concepts. These projects, developed over a year, demonstrated the students' ability to apply theoretical knowledge to practical solutions, reflecting fresh ideas and thoughtful problem-solving.
Art Direction projects, supervised by Irfan Ul Haq, were a significant part of the exhibition. These projects showcased how set design, props, costumes, colour, composition, camera angles, and lighting can combine to create powerful visual narratives. The Art Direction projects highlighted the students' understanding of how these elements can be used effectively to tell compelling stories.
In addition to Art Direction, the exhibition also featured Interior Design projects, supervised by Ms Samina Mumtaz. These projects showcased a thoughtfully developed setup using timber wood and stage materials, demonstrating the students' practical skills in design planning, material selection, spatial arrangement, and creative execution.
The projects presented at the exhibition were developed through a year-long research and creative process, reflecting the students' dedication and hard work. The exhibition provided a platform for the students to present their compelling work in a professional setting, allowing them to showcase their understanding of contemporary advertising and user experience.
The success of the exhibition was evident in the quality and diversity of the projects on display. The event not only provided an opportunity for the students to showcase their work but also offered valuable insights into the creative process and the practical skills required in the field of media and design.
The exhibition was a testament to the Department of Media Science’s commitment to fostering creativity and practical skills among its students. It provided a platform for the students to apply their knowledge and skills in a real-world context, preparing them for future careers in the media and design industry.
