Key Takeaways
- TuneCore has expanded its partnership with EarthPercent’s Sounds Right initiative.
- The initiative will match artist donations to the Sounds Right Fund until the end of 2026.
- Artists can donate a percentage of their streaming royalties to support ecosystem restoration.
TuneCore, a leading independent music distribution platform, has announced an expansion to its partnership with EarthPercent’s Sounds Right initiative, aimed at supporting nature conservation through music.
The partnership, which began in April, allows TuneCore artists to directly support organizations working on ecosystem restoration by donating a selected percentage of their streaming royalties to the Sounds Right Fund.
The fund is generated from royalties of songs in the cross-DSP Sounds Right playlist, which features ‘Nature’ as a collaborator, a project that began in 2024.
‘Nature’ has more than 2.3 million monthly listeners on Spotify alone, highlighting the growing interest in environmental causes within the music community.
TuneCore has now announced that it will match artist donations through the Sounds Right Fund, extending this initiative until the end of 2026.
‘Artists have a powerful ability to inspire change directly through their music,’ said Brian Miller, chief business officer of TuneCore. ‘With ‘Give Nature A Split,’ we’re making it easier for independent artists who want to support the planet to channel their music into meaningful action.’
Cathy Runciman, co-executive director of EarthPercent, added, ‘The music community has enormous potential to become a powerful source of funding for climate and nature action. Give Nature A Split makes that participation simple: artists can share a small part of what their music earns and turn it into direct support for organizations protecting and restoring the natural world.’
The project aims to raise more than $5 million a year for global frontline conservation by 2028, with the Sounds Right Fund having already allocated more than $1.2 million in revenue to frontline conservation by the end of 2026.
Artists have a powerful ability to inspire change directly through their music.
Brian Miller, Chief Business Officer of TuneCore
The music community has enormous potential to become a powerful source of funding for climate and nature action.
Cathy Runciman, Co-executive Director of EarthPercent
