Ali Dar called for the responsible and ethical application of artificial intelligence during a ceremony at Punjab University’s Department of Digital Media. The event was held to observe UNESCO’s Media and Information Literacy Week.

Dar emphasized that the Punjab government is currently taking active measures to utilise emerging technologies. Greater awareness of new technologies is necessary, according to the speaker.

Ahmed Bilal Mehboob stated that artificial intelligence presents specific challenges for democratic processes and future elections. Sohail Warraich argued that robust legislation is required to guarantee the positive impact of these advancements.

Prof. Dr. Muhammad Ali noted that universities must train journalists who possess both modern digital skills and strong ethical values. He added that national development depends on advancing new energy and artificial intelligence technologies.

Prof Dr Savera Shami suggested incorporating media and information literacy into school-level curricula to fight fake news. Muzammil Suharwardy advised social media users to verify information before they share it.

The ceremony featured a poster competition where top-performing students received cash rewards and certificates of appreciation.