Key Takeaways
- Standard Chartered launches 'Move Ahead' campaign inspired by Formula 1®️ partnership.
- The campaign aims to showcase how sustained performance turns opportunity into results.
- The campaign will roll out globally across digital, social and owned channels.
Standard Chartered has announced the launch of a new global brand campaign titled 'Move Ahead', which is inspired by its Formula 1®️ partnership. The campaign is designed to reflect the Bank's commitment to helping clients turn ambition into progress and capture growth opportunities.
Sarah Hagan, Global Co-Head, Corporate Affairs, Brand and Marketing, explained that the campaign is a powerful expression of what the brand stands for, emphasizing that success is rarely defined by a single moment but rather by preparation, insight, and the confidence to act when opportunity emerges.
The 'Move Ahead' campaign builds on the Bank's global brand platform 'Now Is Your Time' and reflects how Standard Chartered partners with its clients to support their ambitions, whether they are expanding internationally, growing and protecting their wealth, investing for the future, or managing risk in an increasingly complex world.
Eva Ang, also Global Co-Head, Corporate Affairs, Brand and Marketing, added that the campaign draws on the precision, teamwork, and relentless pursuit of performance that define the sport and connects them to how the Bank helps its clients succeed. This gives the Bank a compelling global platform to demonstrate the value of its network and expertise.
The campaign is inspired by the precision and preparation behind Formula 1®️, showcasing how sustained performance turns opportunity into results. In a sport where success is rarely determined by a single overtake or lap, victory is earned through thousands of decisions, rigorous preparation, and the ability to perform when it matters most.
The campaign will be rolled out globally across digital, social, and owned channels from September 2026. It combines human creativity, strategic direction, and AI-enabled production to bring a distinctive Formula 1®️-inspired world to life, creating visual experiences and perspectives that would otherwise have been difficult to film during the racing season.
Standard Chartered believes that by combining its international network, local market knowledge, and deep expertise, it can connect clients to opportunities and help them move ahead with confidence. The campaign aims to deepen the Bank's relevance with clients and tell a distinctive Standard Chartered story.
Move Ahead is a powerful expression of what our brand stands for. Success is rarely defined by a single moment; it comes from preparation, insight and the confidence to act when opportunity emerges.
Sarah Hagan, Global Co-Head, Corporate Affairs, Brand and Marketing
Move Ahead brings together the strength of our international network with the reach and impact of our Formula 1®️ partnership. It draws on the precision, teamwork and relentless pursuit of performance that define the sport and connects them to how we help our clients succeed.
Eva Ang, Global Co-Head, Corporate Affairs, Brand and Marketing
