Meta is assisting Lionsgate in preparing the film "The Hunger Games: Sunrise on the Reaping" for 3D cinema screens and the company's upcoming virtual reality glasses.
The studio and the technology firm have entered into a partnership to convert the movie into a 3D format. This project represents the first time Meta has collaborated with a studio to perform such a conversion.
DNEG collaborated on the conversion process, a company that previously helped transition titles such as "Dune: Part One," "Godzilla x Kong: The New Empire," and "Venom" from 2D to 3D. The 3D version of the film will be accessible on Meta's new $1,299 VR glasses when they launch this spring.
Jim Packer, the chief revenue officer at Lionsgate, described the partnership as a "compelling example of how technology can transform existing formats to create fresh, new experiences."
"As we continue to explore new ways for audiences to experience ‘The Hunger Games,’ we’re thrilled to partner with Meta on this first-of-its-kind collaboration," Packer said.
Packer added, "[Director] Francis Lawrence has created an incredible 3D experience for ‘The Hunger Games: Sunrise on the Reaping,’ and we’re excited for audiences to experience it in theaters and then on Meta VR Glasses." The movie features Joseph Zada as Haymitch Abernathy, portraying a younger version of the character originally played by Woody Harrelson.
"From the beginning, we wanted ‘The Hunger Games: Sunrise on the Reaping’ to feel visceral and immersive, pulling audiences deep into Haymitch’s experience," said Francis Lawrence.
Lawrence stated, "I’m excited for people to see the film on the big screen and ultimately experience it in an entirely new way on Meta’s VR glasses." Meta first revealed the VR glasses during its Meta Connect event in September.
The company previously pledged immersive versions of "Avengers: Infinity War" and "Star Wars: A New Hope," alongside 3D versions of "The Avengers," "Black Panther," and various Lionsgate titles.
Sarah Malkin, the head of entertainment at Meta's Reality Labs, said the new "Hunger Games" represented "the kind of cinematic experience that will be phenomenal in theaters, and also showcases what this technology makes possible at home."
"We’re delighted to work with Lionsgate and Francis Lawrence to bring the film in 3D to audiences around the world," Malkin added in a statement.
