Believe has named Adriana Sein as the company’s new president of Americas. In this role, Sein will lead Believe’s commercial operations across North and South America.
Sein will report directly to Romain Vivien, the global head of music. The company previously established its label and artist solutions business within the United States.
Specifically, Sein will hold direct responsibility for Believe’s business interests in Canada and Latin America. Sein previously joined Believe from Warner Music Group’s ADA.
At ADA, Sein previously managed the distribution business across EMEA and Latin America. Furthermore, while at ADA, Sein drove the company’s expansion into the MENA and Africa regions.
Before her time at ADA, Sein served as vice president of international at Columbia Records. Her earlier career included work at Ultra Records, where she set up the label’s international division and guided Ultra’s joint venture with Sony Music.
Speaking about the company, Sein stated, “Over the past 20 years, Believe has built a differentiated global platform with independent artists, labels and entrepreneurs at its core.” She added, “I’m excited to join the company at such a defining moment and bring the full strength of that offering to the US, while accelerating our growth across Latin America and Canada. I look forward to working with our teams and partners to build on that momentum and drive the next phase of growth throughout the Americas.”
