Key Takeaways
- PTCL’s Dil Se Ba-Ikhtiar initiative wins Bronze Dragon in the Best in Digital category.
- Mother’s Day campaign receives a Black Dragon in Marketing Discipline.
- Recognition highlights PTCL’s commitment to women’s socioeconomic empowerment and digital inclusion.
Pakistan Telecommunication Company Limited (PTCL) has been honored with two prestigious awards at the Dragons of Asia Awards 2026, reflecting its commitment to social impact and inclusive development.
The company’s Dil Se Ba-Ikhtiar initiative, which focuses on women’s socioeconomic empowerment through digital inclusion, skills development, and entrepreneurial opportunities, won a Bronze Dragon in the Best in Digital category.
Additionally, PTCL’s Mother’s Day campaign, which aimed to encourage a more empathetic and supportive approach to motherhood, particularly with regards to new mothers’ fight against post-partum depression, received a Black Dragon in Marketing Discipline.
Amad Khan, Chief Marketing Officer of PTCL, expressed delight at the recognition, stating, “We are delighted to be recognized at the regional level for our campaigns that have already been honored in the country. We believe the true value of our work lies in the difference it makes in people’s lives.”
The Dragons of Asia Awards recognize marketing communications excellence across Asia, with campaigns assessed by international judging panels on strategy, concept, execution, and results. This recognition underscores PTCL’s purpose-led approach to communications.
PTCL’s achievements follow its strong performance at the Dragons of Pakistan Awards 2026, where the company secured five awards for its campaigns, including Pakistan Ki Pehchan – Celebrating Pakistan’s Underrepresented Sports; Dil Se Ba-Ikhtiar; Mother’s Day: More Support for Mothers; and World Education Day Campaign.
The company’s initiatives, such as Dil Se Ba-Ikhtiar, demonstrate how digital access and skills development can help create pathways towards greater economic independence, particularly in flood-affected districts across Pakistan.
PTCL’s broader ambition is to create value beyond connectivity by supporting initiatives that address real societal needs and enable individuals and communities to realize their full potential.
We are delighted to be recognized at the regional level for our campaigns that have already been honored in the country. We believe the true value of our work lies in the difference it makes in people’s lives.
Amad Khan, Chief Marketing Officer, PTCL
