Key Takeaways
- Microsoft is collaborating with TCL to integrate its Xbox app on smart TVs.
- The app will enable users to stream Game Pass titles and select owned games.
- This partnership is timed to coincide with Microsoft’s new pay-as-you-go cloud gaming option.
Microsoft has announced a partnership with TCL to bring its Xbox app to a range of smart TVs, enhancing the gaming experience for users without the need for an Xbox console.
The Xbox app, which allows users to connect to Xbox Cloud Gaming and stream titles from Xbox Game Pass or their own library, will be available on TCL TVs in the coming months.
This move is particularly timely as Microsoft is set to launch a new pay-as-you-go option for Xbox Cloud Gaming in November, making cloud gaming accessible to a broader audience.
The partnership aims to provide a seamless gaming experience, allowing users to access a wide range of games directly from their smart TVs.
Microsoft has also been testing free, ad-supported cloud gaming for Xbox Insiders, which could soon be rolled out to a wider audience.
By integrating the Xbox app on smart TVs, Microsoft is expanding its reach and offering a more flexible gaming solution, catering to both casual and hardcore gamers.
This collaboration is expected to attract new users to the Xbox ecosystem, particularly those who prefer the convenience of streaming games without the need for a dedicated console.
The partnership with TCL is part of Microsoft’s broader strategy to integrate its gaming services across various devices, enhancing the overall user experience.
