Key Takeaways
- Karachi University has formed a committee to develop its first comprehensive Brand Book.
- The initiative aims to strengthen the university’s identity and ensure consistency across platforms.
- The committee will submit a draft Brand Book and implementation plan within 10 days.
The University of Karachi (KU) has taken a significant step towards standardizing its branding and official communications by forming a committee to develop its first comprehensive Brand Book and Institutional Communication Framework.
The initiative, led by Vice Chancellor Professor Dr. Wasim Qazi, aims to strengthen the university’s identity, ensure consistency across different platforms, and bring its communication practices in line with international standards.
According to Registrar Professor Dr. Imran Ahmad Siddiqui, the committee will be led by Syed Shamoon Haider, in charge of the Department of Visual Studies, with other members including Murtaza Khalid, Wajiha Siddiqui, and Muhammad Mehdi from Visual Studies, Dr. Nousheen Raza from Sociology, and Dr. Faisal Nazir from English.
The committee will develop uniform guidelines for the university’s logo, colors, fonts, official documents, signage, websites, social media accounts, admission campaigns, and promotional materials.
It will also establish standards for official events, including convocations, seminars, and conferences, along with guidelines for internal and external communication.
The framework will outline how the university recognizes contributions from alumni, philanthropists, corporate organizations, and industrial partners supporting scholarships, infrastructure, research, and student development.
The notification also acknowledged the efforts of university departments and staff to improve campus facilities, restore infrastructure, and establish scholarships.
Professor Dr. Imran Ahmad Siddiqui stated, 'The university’s academic reputation, research achievements, history, and institutional values should be reflected consistently in its official communications and campus environment.'
The university’s academic reputation, research achievements, history, and institutional values should be reflected consistently in its official communications and campus environment.
Registrar Professor Dr. Imran Ahmad Siddiqui, Registrar, University of Karachi
