Gunna Launches SB The Label and Releases ‘Pop It’ Video with Coco Gauff

Key Takeaways

Atlanta rapper Gunna launches his own record label, SB The Label.
The label’s first release is a video for ‘Pop It’ featuring tennis star Coco Gauff.
Gunna confirms he is still signed to Young Thug’s YSL label, but details are unclear.

Atlanta-based rapper Gunna has taken a significant step in his music career by launching his own record label, SB The Label, in partnership with Atlantic Records. The label’s roster includes emerging artists such as Casper Bluff, Dracc, and Nechie.

Gunna, known for his distinctive style and influence in hip-hop, expressed his excitement about the new venture, stating, 'SB The Label represents the beginning of a new chapter for me. It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label.'

In a related development, Gunna unveiled a new single, 'Pop It,' which features American tennis star Coco Gauff. The video, directed by Spike Jordan, showcases Gunna’s creativity and his ability to blend different elements, including tennis, luxury, and music.

The video begins with Gunna serving a tennis ball, only to accidentally hit it into the net, impressing Gauff. The scene then transitions to a luxurious mansion overlooking the ocean, where Gunna arrives in style, accompanied by a helicopter and his love interest. The video features a mix of exotic sports cars and a lavish party atmosphere.

Gunna’s most recent album, 'The Last Wun,' debuted at No. 3 on the Billboard 200 in August 2025, with 80,000 total album-equivalent units earned. This success has solidified his position in the music industry, and his new label launch is seen as a natural progression.

While Gunna confirms he is still signed to Young Thug’s YSL label, the specifics of his future with the label remain unclear. In a September interview with Forbes, he stated, 'I wouldn’t say apparently free. We in the works,' suggesting ongoing discussions about his future.

Gunna’s new label and the 'Pop It' video with Coco Gauff demonstrate his commitment to innovation and collaboration. The video’s unique blend of tennis and music highlights his ability to create visually stunning and conceptually rich content.

Gunna’s move to SB The Label is part of a broader trend in the music industry, where artists are increasingly taking control of their careers and building their own imprints. This not only gives them creative freedom but also allows them to better manage their financial interests.

The launch of SB The Label and the release of 'Pop It' with Coco Gauff mark significant milestones in Gunna’s career, setting the stage for what could be an exciting new chapter in his music journey.