Key Takeaways
- Bank Alfalah has added premium fashion brands to AlfaMall.
- Customers can now access 0% markup plans and flexible payment options.
- The expansion aims to increase nationwide access to Pakistani fashion brands.
Bank Alfalah has expanded its e-commerce platform, AlfaMall, by adding a range of premium fashion brands, including Mohsin Naveed Ranjha, Shamael Ansari, Annus Abrar, and others.
Customers can now purchase eligible products using any credit card on installment plans of 3, 6, 9, and 12 months, with some products also available on 0% markup plans.
The expansion is part of AlfaMall’s broader digital commerce offering, which includes electronics, home appliances, mobile phones, bikes and mobility, home and living, lifestyle products, and a dedicated wellness category.
Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, stated, 'AlfaMall Fashion reflects how we see the future of e-commerce: curated, connected, and built around customer choice.'
The platform combines digital transactions with financing options for eligible Bank Alfalah customers, aiming to expand customer access and enable financial flexibility.
As part of the campaign, actor Sanam Saeed has collaborated with AlfaMall Fashion to showcase designs from Zainab Salman, Mohsin Naveed Ranjha, Mariyam D. Rizwan, Zainab Chottani, and Sadaf Fawad Khan.
The fashion expansion builds on AlfaMall’s existing offerings, which already include luxury pret, bridal wear, festive collections, menswear, jewelry, and lifestyle products.
The initiative is intended to broaden nationwide access to Pakistani fashion brands, providing customers with additional payment options for eligible purchases.
AlfaMall Fashion reflects how we see the future of e-commerce: curated, connected, and built around customer choice.
Muhammad Yahya Khan, Chief Digital Officer, Bank Alfalah
