Key Takeaways
- Bloomberg's Mark Gurman reports Apple is working on two game controllers for iPhones.
- The controllers are expected to be sold under the Beats brand.
- Apple is reportedly using its subsidiary brand to experiment with new product categories.
Bloomberg's technology reporter Mark Gurman has reported that Apple is developing two game controllers specifically for iPhones, which will likely be sold under the Beats brand.
This development comes after rumors of Apple entering the game controller market have been circulating for some time.
According to Gurman, the controllers are being designed with iPhones in mind, despite the code being found in macOS, not iOS.
The project is reportedly being led by Beats executives, who are tasked with bringing this new product to market.
Apple has a history of using its subsidiary brands to experiment with new product categories and compete in emerging markets.
In the past, Apple has used Beats to test the waters in the music streaming and headphones market, and the company may be doing the same with game controllers.
The controllers are expected to offer a seamless gaming experience on iPhones, potentially enhancing the mobile gaming experience for users.
While no official announcement has been made, the development of these controllers suggests that Apple is seriously considering the gaming market as a potential growth area.
