Key Takeaways
- Senate Chairman Syed Yousaf Raza Gilani calls for strategic transformation of Pakistan’s agriculture sector.
- Focus shifts from expanding production to quality-driven, high-value, and export-oriented production.
- Awards ceremony for top rice exporters held in Karachi.
Senate Chairman Syed Yousaf Raza Gilani has called for a strategic transformation of Pakistan’s agriculture sector, shifting the focus from expanding production volumes to quality-driven, high-value, and export-oriented production.
Speaking as the Chief Guest at the Rice Exporters Association of Pakistan (REAP) Export Trophy Awards ceremony in Karachi, Gilani emphasized the importance of producing better rather than simply producing more.
National rice production has reached nearly 10 million tons, according to Gilani, but the future lies in commanding premium value in international markets.
He stressed the need for advanced agricultural research, modern milling technologies, consistent quality controls, aggressive national branding, and value-added product development to achieve this goal.
Drawing on his personal background as an agriculturist from South Punjab, Gilani reiterated his deep connection to the farming community, stating, 'I have seen firsthand what the farmer means to our economy and our communities. When we strengthen our farmers, we strengthen Pakistan.'
The Chairman Senate commended REAP for unifying the rice sector and setting a clear trajectory toward a USD5 billion export target.
Awards were distributed among top exporters, with the ceremony attended by newly elected chairman REAP Muhammad Raza, Member Executive Committee Karachi Chamber of Commerce Muzzammil Chappal, and others.
Gilani assured the business community that the House of Federation stands firmly behind them to support policy initiatives, strengthen the agrarian economy, and position Pakistan’s agricultural enterprise as a global leader.
He concluded by praying for the prosperity of Pakistan’s farming community and expressing full conviction that united national commitment will successfully turn industry potential into sustainable progress.
Our future is not simply about producing more; it is about producing better.
Syed Yousaf Raza Gilani, Senate Chairman
I have seen firsthand what the farmer means to our economy and our communities. When we strengthen our farmers, we strengthen Pakistan.
Syed Yousaf Raza Gilani, Senate Chairman
