Key Takeaways
- Chinese auto giant Geely Auto launches in Pakistan through Bestway Group.
- Three new NEVs unveiled: Geely EX2, EX5, and Starray EM-i.
- Bestway aims to locally assemble vehicles by next year.
Bestway Group has launched Chinese auto giant Geely Auto in Pakistan, unveiling three new energy models – the compact electric hatchback Geely EX2, electric SUV Geely EX5, and plug-in hybrid SUV Geely Starray EM-i.
Irfan Muhammad Shaikh, Managing Director of Bestway Group, announced that Bestway Automotive is the sole authorised distributor of Geely in Pakistan. The launch marks Bestway’s entry into the automotive sector as a strategic extension of its long-term investment portfolio in the country.
New Energy Vehicles (NEVs) are alternative-fuel vehicles that rely primarily or completely on electric power instead of traditional internal combustion engines. The company will initially launch with imported units while preparing its 24.71-acre Port Qasim facility in Karachi for Completely Knocked Down (CKD) assembly.
The plant has over 403,000 sq ft covered space and existing capacity to assemble up to 25,000 vehicles annually. Bestway aims to have locally assembled Geely vehicles on the road by next year. On ownership, Bestway announced plans for a nationwide dealership network, proposed warranty of up to six years/150,000km for the vehicle and eight years for battery and motor.
Bestway Cement currently operates 115 MW of captive solar capacity. The company plans to offer online booking, financing through UBL, and a nationwide EV charging network through Bestway Renewable Technologies. Pricing, booking dates, and final specifications would be announced through official channels.
Car sales in Pakistan rose 43% year-on-year in the first quarter of FY2026-27, with analysts attributing the hike to an improving macroeconomic environment that boosted vehicle demand. Bestway was founded in London in 1976 as a retail business. It now employs over 63,000 people across wholesale, cement, banking, renewable energy and other sectors, with annual revenue of $7.9 billion.
In Pakistan, it owns Bestway Cement and holds a stake in United Bank Limited (UBL). Geely Holding Group, founded in 1986, sold approximately 4.12 million vehicles globally in 2025, of which 2.29 million (56%) were NEVs. Its portfolio includes Volvo Cars, Polestar, Lotus, Zeekr, and Lynk & Co. The group targets 6.5 million global sales by 2030.
