Kakao Entertainment and Atlantic Music Group formed a strategic partnership to build K-pop audiences in North America. Joseph Chang, co-CEO of Entertainment, stated that the alliance brings together a leading Korean entertainment company and a major US music powerhouse, sharing an ambition to unlock new global opportunities for K-pop artists and intellectual property.
Chang added that combining their expertise, networks, and market insights in K-pop will create new pathways for Korean artists to achieve broader success in the global music market. Elliot Grainge, chairman and CEO of Atlantic Music Group, noted that Entertainment possesses an incredible track record for developing artists and connecting them with enthusiastic audiences.
Grainge further stated that combining Kakao’s deep K-pop knowledge with Atlantic Music Group’s global reach and artist development skills presents an exciting chance to build worldwide careers. Atlantic Music Group currently manages artists such as Bruno Mars, Charli xcx, Cardi B, and Miley Cyrus.
The group operates several music labels, including Atlantic Records, 10K Projects, and 300 Entertainment. Separately, Jang Yoon-jung was named to Billboard’s 2026 Global Power Players list.
Grainge assumed the role of chairman of ADA in September.
