Key Takeaways
- 'NORMAL' becomes the most-streamed K-pop music video in a single day on Spotify.
- The achievement marks BTS's seventh No. 1 on both the Billboard Hot 100 and the Billboard 200 charts.
- BTS's ARIRANG album continues to break records, becoming the most-streamed K-pop album in Spotify history.
Spotify has announced that BTS’s 'NORMAL' music video has set a new record for the most-streamed K-pop music video on the platform in a single day. The milestone was achieved following the release of the video, which premiered at midnight and is exclusively available to Premium subscribers for its first 48 hours.
The win comes as part of BTS's ongoing success with their fifth studio album 'ARIRANG', which has already broken multiple records. Following its March 20th release, ARIRANG became the most-streamed K-pop album in Spotify history, further cementing BTS’s status as global superstars.
Directed by Ukrainian filmmaker Tanu Muino, the music video for 'NORMAL' offers a glimpse of BTS beyond the spotlight. The group members are shown unwinding in an ornate mansion and embracing life's simple moments together, providing fans with a more intimate look at their lives outside the public eye.
To watch the 'NORMAL' music video, Premium subscribers can access it on Spotify through various devices including TV, desktop, iOS or Android. The video is available exclusively for 48 hours before becoming accessible to all users.
Following its release, 'NORMAL' quickly gained traction and set a new streaming record. The achievement marks BTS's seventh No. 1 on both the Billboard Hot 100 and the Billboard 200 charts, highlighting their continued dominance in the music industry.
BTS’s ARIRANG world tour is currently underway, with two-night runs at Stade de France in Saint-Denis, France, on July 17-18. The group will then head to MetLife Stadium in East Rutherford, New Jersey, on July 19 for the inaugural FIFA World Cup Final Halftime Show, where they will co-headline alongside Justin Bieber, Madonna, and Shakira.
The success of 'NORMAL' and ARIRANG is a testament to BTS's global appeal and their ability to consistently deliver high-quality content that resonates with fans worldwide. The group continues to break records and set new standards in the music industry.
