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Pakistan

Chery Master Pakistan Launches Premium Boutique Studio in Karachi

Chery Master Pakistan Launches Premium Boutique Studio in Karachi

Key Takeaways

  • Chery Master Pakistan has launched Chery Studio, the first premium boutique automotive studio in Pakistan.
  • The new facility is located at 37C Khayaban-e-Ittehad Road, DHA Phase 6, Karachi.
  • Chery Studio offers a range of locally assembled PHEVs including Tiggo 7 PHEV, Tiggo 8 PHEV and Tiggo 9 PHEV.

Chery Master Pakistan has unveiled Chery Studio, the first premium boutique automotive studio in Pakistan. The new facility is situated at 37C Khayaban-e-Ittehad Road, DHA Phase 6, Karachi, and aims to provide a refined and immersive environment for customers interested in exploring Chery’s latest generation of intelligent mobility.

Director of Chery Master Pakistan, Syed Asif Ahmed, highlighted the significance of this milestone. Speaking on the occasion, he stated: 'Chery Studio represents an important milestone in our journey to redefine automotive retail in Pakistan.'

The studio offers a comprehensive range of locally assembled Plug-in Hybrid (PHEV) vehicles from Chery’s lineup, including the Tiggo 7 PHEV, Tiggo 8 PHEV, and Tiggo 9 PHEV. These models are powered by Chery Super Hybrid (CSH), recognized as the world's best plug-in hybrid technology.

According to Chery Master Pakistan, these vehicles offer up to 170 km of pure electric driving range and a combined driving range of up to 1,400 km, setting new benchmarks for range, efficiency, and everyday mobility. The Director further emphasized the brand's commitment to innovation, safety, comfort, and customer value.

Master Group’s extensive industrial manufacturing experience and automotive expertise are expected to bring internationally recognized engineering, innovation, and quality to the local market. With more than 60 years of experience, Master Group is well-positioned to support Chery’s expansion in Pakistan.

Chery Studio not only showcases these vehicles but also provides a premium destination for customers to explore the brand's expanding family of intelligent new energy vehicles. The facility aims to create a premium ownership experience that reflects the quality, innovation, and trust associated with the Chery brand.

Globally, Chery is trusted by more than 19 million users across 130+ countries and regions, underscoring its commitment to innovation and customer satisfaction. In Pakistan, this new studio marks a significant step in bringing intelligent mobility closer to local families.

'Chery Studio represents an important milestone in our journey to redefine automotive retail in Pakistan.'

Syed Asif Ahmed, Director, Chery Master Pakistan