Key Takeaways
- Samsung fired off sarcastic tweets during Apple's iPhone 18 launch event.
- Posts targeted Apple's new foldable iPhone and accessories.
- Samsung aimed to highlight its earlier entry into the foldable market.
Samsung launched a series of sarcastic tweets during Apple's iPhone 18 launch event, drawing attention to the company's new products and accessories.
The tweets began with a comment on the similarity of Apple's latest products to their predecessors, stating, 'So far, so same. #ItsTimeToSwitch.'
As Apple unveiled the iPhone Duo, Samsung's posts became more direct, with one tweet reading, 'It's feeling very familiar. Is this a Sims sequel…?'
Samsung also mocked Apple's accessories announcement, tweeting, 'Accessories? It’s giving condiments and no food. #ItsTimeToSwitch.'
The company's tweets continued to target the iPhone Duo, with one post saying, 'Let us know when you’re done reheating our leftovers.'
Even Apple's bedside clock demo was not spared, with Samsung responding, 'Not the bedside clock. It’s giving groundhog day.'
Developer Wukko (@uwukko) summed up the reaction by sharing Samsung’s tweets and writing, 'this is so pathetic.'
Behind the tweets, Samsung aimed to emphasize its earlier entry into the foldable market and its multiple folding designs.
The repeated hashtag #ItsTimeToSwitch was used to turn Apple’s biggest launch event into advertising for Samsung’s own Galaxy devices.
this is so pathetic
Developer Wukko (@uwukko), Developer
