Key Takeaways
- Pakistan Single Window (PSW) and PHDEC signed an MoU to enhance digital trade capabilities in the horticulture sector.
- The partnership aims to provide exporters and processors with practical tools to navigate regulatory requirements and export procedures.
- Training sessions and webinars will cover PSW registration, system usage, and documentation for horticulture businesses.
Pakistan Single Window (PSW) has entered into a strategic partnership with the Pakistan Horticulture Development and Export Company (PHDEC) to advance the digital trade readiness of the country’s horticulture sector.
The Memorandum of Understanding (MoU) signed between the two entities aims to translate digital trade facilitation into practical capabilities for exporters and processors, helping them navigate regulatory requirements and manage export procedures more efficiently.
Speaking on the partnership, Syed Aftab Haider, CEO of PSW, emphasized the importance of effective use of digital infrastructure for trade reform, stating, “Digital infrastructure is a foundation for trade reform, but its impact depends on how effectively businesses can use it.”
Muhammad Naseer, CEO of PHDEC, highlighted the need for sector-specific support, adding, “Preparing horticulture businesses for international markets requires a strong understanding of the processes that underpin export activity.”
The collaboration will focus on delivering targeted capacity-building and awareness initiatives for horticulture exporters and processors. Training sessions, webinars, and workshops will cover PSW registration, system usage, documentation, and regulatory requirements, connecting these processes to businesses’ day-to-day export operations.
A central priority is to enable exporters to manage their PSW registrations and related trade processes independently and confidently. Greater familiarity with digital procedures will help businesses exercise stronger oversight of their submissions and maintain control over sensitive commercial information.
Awareness of data protection and privacy will form an integral part of these efforts, reinforcing secure participation in digital trade. The partnership will also provide a structured channel for identifying sector-specific barriers to digital adoption and developing coordinated responses.
Joint working groups, with equal representation from both institutions, will coordinate implementation, monitor progress, and periodically assess outcomes to keep the collaboration responsive to the sector’s needs.
The partnership brings digital trade facilitation closer to the businesses it is designed to serve. By linking national trade infrastructure with targeted sector support, PSW and PHDEC aim to build a more digitally capable horticulture export sector, better equipped to manage regulatory processes and pursue opportunities in international markets.
Digital infrastructure is a foundation for trade reform, but its impact depends on how effectively businesses can use it.
Syed Aftab Haider, CEO of PSW
Preparing horticulture businesses for international markets requires a strong understanding of the processes that underpin export activity.
Muhammad Naseer, CEO of PHDEC
