Key Takeaways
- Nvidia increased the price of its Shield TV Pro streaming box by $100.
- The new price for the Shield TV Pro is $299.99.
- The price hike is due to increased component costs.
Nvidia has raised the price of its Shield TV Pro streaming box by $100, bringing the new price to $299.99. This comes after the company first launched the device nearly seven years ago at a price of $199.99.
According to Ars Technica, the price increase is a result of the global memory shortage that has affected a wide range of electronics, from digital cameras to game consoles.
In 2019, Nvidia also introduced an updated entry-level version of the Shield TV, which features the same processor but with 2GB of RAM and 8GB of storage, priced at a lower point in the market.
The price hike reflects the broader economic challenges faced by tech companies, as component costs have risen significantly. This is not unique to Nvidia; other tech giants have also reported similar increases in recent months.
Consumers who were looking for a high-end streaming device with an upgraded Tegra X1+ processor, 3GB of RAM, and 16GB of storage will now have to pay more for the Shield TV Pro.
The price increase is effective as of October 2nd, and users who have already purchased the device at the original price will not be affected by the change.
Nvidia’s decision to raise the price by $100 is part of a larger trend in the tech industry, where manufacturers are grappling with rising component costs and adjusting their pricing strategies accordingly.
While the price increase may impact some consumers, Nvidia’s move is in line with industry practices and reflects the current market conditions.
