Key Takeaways
- Global PC shipments fell 21% year-on-year in Q3 2026.
- Lenovo remained the largest PC manufacturer with a 26.3% market share.
- Counterpoint Research predicts further decline in Q4 2026.
Global PC shipments experienced a significant decline, dropping 21% year-on-year to 57 million units in the third quarter of 2026, according to a report from Counterpoint Research.
The downturn affected all major PC manufacturers, with rising component costs leading to higher laptop prices and reduced consumer demand.
Counterpoint identified increasing DRAM and NAND memory prices as the primary factors contributing to the slowdown in the PC market.
Lenovo maintained its position as the world’s largest PC manufacturer, shipping approximately 15 million units during the July–September period and securing a 26.3% market share.
HP followed with 10.3 million shipments and an 18.1% share, while Dell ranked third with 7.6 million shipments and a 13.3% share.
Apple increased its market share to 9.8%, supported by steady demand for the MacBook Neo, but its shipments declined 11% year-on-year to approximately 5.6 million units.
Asus also saw an increase in its market share to 9.2%, shipping around 5.2 million PCs, with a 19.4% increase in shipments compared with the previous quarter.
Counterpoint Research expects global PC shipments to fall further in the fourth quarter of 2026, forecasting a 27% year-on-year decline.
The firm also predicts that shipments will remain broadly flat in 2027, suggesting that the market may stabilize without experiencing a significant recovery.
Higher component costs, longer replacement cycles, and weaker consumer demand are expected to continue affecting the industry.
Although business purchases and upgrades to newer Windows systems are providing some support, they have not been enough to offset the wider slowdown.
