Key Takeaways
- Geely Auto officially launched in Pakistan through Bestway Group.
- Three Geely models – EX2, EX5, and Starray EM-R – are introduced to the market.
- Local assembly of Geely vehicles is planned for the near future.
Bestway Group has officially introduced Chinese automotive giant Geely Auto to Pakistan, marking the entry of Geely into the Pakistani market.
The launch ceremony took place at Park View City, Islamabad, and was attended by key figures including the Group founder Sir M. Anwar Pervez, the Group Chairman Lord Zameer Choudrey, and senior executives from both organisations.
Irfan Sheikh, Group Managing Director for Non-Banking Businesses at Bestway Group, Pakistan, expressed pride in the partnership, stating that it brings together two organisations with complementary strengths.
Three Geely models – the EX2, EX5, and Starray EM-R – were unveiled during the launch. The EX2 is a compact, fully electric hatchback, the EX5 is a fully electric SUV, and the Starray EM-R features range-extended electric vehicle (REEV) powertrain technology.
Haider Choudrey, Group Chief Executive Officer of Bestway Group, highlighted the significance of Geely’s arrival, noting that Bestway has invested over $350 million in Pakistan, creating over 20,000 jobs in the last three years.
Evin Ye, Vice President of GAIC and Managing Director of Geely Auto ASEAN, expressed optimism about the potential in the Pakistani market, stating, “Pakistan is our first market in South Asia, and we see significant potential here.”
The partnership also paves the way for local assembly, with Bestway preparing its facility in Karachi for the next phase of Geely’s operations in Pakistan.
Geely’s global brand philosophy, “See the World in Full,” reflects the belief that mobility is about more than just transportation; it is about creating better experiences and enabling people to explore new horizons.
The launch ceremony underscored Geely’s commitment to inclusive mobility, bringing together engineering, technology, and design to help people experience more of the world around them.
Tonight is a proud moment for everyone at Bestway. This partnership brings together two organisations with complementary strengths, with Bestway drawing on decades of experience in investing in and building businesses in Pakistan, and Geely bringing its global expertise in the automotive industry.
Irfan Sheikh, Group Managing Director, Non-Banking Businesses at Bestway Group, Pakistan
Pakistan is our first market in South Asia, and we see significant potential here.
Evin Ye, Vice President of GAIC and Managing Director of Geely Auto ASEAN
