Key Takeaways
- Apple unveiled the Duo, a foldable phone with a passport-like design.
- The new device features a horizontal wide screen that can be viewed vertically.
- Apple’s new CEO, John Ternus, highlighted privacy and AI features in his presentation.
Apple has introduced a significant innovation in its flagship product with the unveiling of the Duo, a foldable phone that resembles a passport in size and shape. The device opens into a horizontal, wide screen that can also be viewed vertically, offering users a versatile viewing experience.
During the event, Apple’s new Chief Executive Officer, John Ternus, took the stage to present the latest in the company’s product lineup. Ternus emphasized the importance of privacy and personal AI hubs, stating, 'Honestly, trust only goes so far when your data is no longer yours to control.' He further highlighted that Apple Intelligence runs on-device whenever possible.
The iPhone 18 Pro and Pro Max, the latest versions of Apple’s well-known line, were also showcased. These models do not fold and start at $1,199 and $1,299, marking a $100 increase from the previous models.
Apple also introduced a new feature aimed at addressing concerns over AI-generated and manipulated images. The company unveiled a new standard called ‘Apple Reference Image’ to prove the authenticity of images taken with the new iPhone 18 Pro cameras. Additionally, it will support the emerging SynthID standard for identifying AI-created or edited images.
The new A20 Pro chip, which will be included in the iPhone 18 Pro, brings improvements to help advanced AI models run directly on iPhones. This feature is expected to enhance the overall user experience and privacy.
During the presentation, Apple’s Lilian Rincon, who oversees AI products for the iPhone maker, described an updated Siri assistant that will work with 300,000 apps at release. This update is part of Apple’s strategy to integrate AI more deeply into the everyday experience across devices.
Apple also announced a new version of AirPods that will start at $129 with noise cancellation, a first for its budget line of earbuds. A $149 version will be available with additional features such as wireless charging and on-stem volume control.
The event marked the first with Ternus at the helm, following the leadership transition from former CEO Tim Cook. Ternus’s presentation focused on Apple’s commitment to privacy and the integration of AI into its products.
Shares of Apple were down about one per cent during the presentation, reflecting the market’s initial reaction to the new product lineup.
Honestly, trust only goes so far when your data is no longer yours to control.
John Ternus, Apple’s new CEO
Apple Intelligence runs on device whenever it can.
Lilian Rincon, Apple’s AI products overseer
