Key Takeaways
- TikTok is testing an opt-in tool to detect AI likenesses.
- Creators can report detected AI likenesses to the company.
- The tool is initially being tested with some US creators.
TikTok has launched a new feature aimed at identifying and reporting artificial intelligence (AI) likeness content created by others. The tool, which is currently in testing phase, allows TikTok creators to flag AI-generated likenesses directly to the platform.
Zachary Kizer, a spokesperson for TikTok US, confirmed that the company is testing this functionality with 'some' US-based creators. This initiative follows similar efforts by other social media giants like YouTube, which has recently rolled out a similar tool available to all adult users.
To use the new feature, creators must first verify their identity through Jumio, a third-party verification service. The process involves completing a real-time selfie scan and an ID check. TikTok assures that it does not retain any personal documents during this verification process, focusing solely on facial information for identification purposes.
The tool is designed to help content creators maintain the authenticity of their work by allowing them to report instances where AI likeness has been used without proper attribution or consent. This could be particularly useful in scenarios where creators are concerned about their intellectual property rights being infringed upon.
While the initial testing phase is limited to a select group of US-based creators, TikTok plans to expand this feature globally based on feedback and user experience. The company emphasizes that the tool is part of its ongoing efforts to ensure a fair and transparent environment for all users.
Matt Navarra, a social media consultant who first spotted the development, notes that such tools are becoming increasingly important in the age of deepfakes and AI-generated content. He suggests that this move by TikTok could set a precedent for other platforms looking to address similar issues.
The tool is initially being tested with 'some' US creators.
Zachary Kizer, TikTok US spokesperson
