Key Takeaways
- PARCO Gunvor Limited won the Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026.
- The campaign, #SplitTheTimeTax, aimed to highlight the invisible labor carried by women.
- The company received a Gold Dragon in the Small Budget Category for the same campaign.
PARCO Gunvor Limited has been recognized for its innovative and impactful campaign, #SplitTheTimeTax, which won the Blue Dragon for Best Campaign of Pakistan at the Dragons of Asia 2026 awards.
The campaign, developed under the company’s Bangle of Strength platform, sought to draw attention to the often-overlooked burden of invisible labor carried by women.
Through a creative approach, the campaign transformed the sound of glass bangles into a symbolic representation of time, effort, and invisible labor, highlighting the hours of work that often go unnoticed.
The campaign encouraged households and communities to share responsibilities, using the hashtag #SplitTheTimeTax to reinforce the idea that meaningful progress requires collective participation.
In addition to the Blue Dragon, the campaign also earned a nomination for the Best Campaign in Asia category, further cementing its significance in the region.
PARCO Gunvor Limited, a progressive energy and mobility company, remains committed to championing progress, empowering women, and creating lasting value across Pakistan.
Through a continued focus on innovation, inclusion, sustainability, and customer experience, the company aims to go beyond conventional mobility solutions and play a meaningful role in uplifting the communities it serves.
The recognition marks a significant milestone for the company, highlighting its growing focus on purpose-led communication, cultural relevance, and creative innovation.
