Key Takeaways
- Pakistan exported over $4.5 billion worth of IT products in FY26.
- The country is diversifying its markets beyond the US and Europe, focusing on APAC hubs like Japan and Singapore.
- Payoneer supports Pakistani SMBs with multi-currency payment capabilities.
Pakistan’s digital export economy has reached new heights, with exports of IT products surging to over $4.5 billion in fiscal year 2025-26, according to data from the Pakistan Bureau of Statistics (PBS). This marks a significant increase from the $3.475 billion recorded in the previous fiscal year.
The growth is being driven by a strategic shift towards expanding into key Asia-Pacific markets such as Japan and Singapore. This move reflects an effort to diversify away from traditional markets like the United States and Europe, which have been more volatile due to global economic conditions.
High-growth sectors within the IT industry are also contributing significantly to this expansion. These include Business Process Outsourcing (BPO), Software-as-a-Service (SaaS) and gaming services, all of which are scaling rapidly on a global scale. The young, cost-competitive, and highly skilled workforce in Pakistan continues to serve international clients effectively.
Nagesh Devata, SVP and Head of APAC at Payoneer, highlighted the strong momentum in the sector: 'This strong momentum reflects sustained global demand for Pakistan’s digital services and highlights a growing industry focus on building resilient, multi-market revenue streams.'
However, expanding into new markets also brings operational challenges. The Asia-Pacific region has distinct local payment ecosystems that require adaptation. To address these complexities, robust financial infrastructure is crucial. Payoneer is playing a key role in supporting Pakistani exporters by providing them with multi-currency capabilities to manage payments across major global currencies including USD, EUR, GBP, CAD, AUD, JPY, and SGD.
The company’s commitment to Pakistani SMBs during this pivotal transition underscores the importance of financial technology solutions in facilitating international trade. By offering seamless payment management tools, Payoneer is helping local businesses navigate the complexities of cross-border transactions more effectively.
This strategic expansion into APAC markets not only diversifies Pakistan’s export base but also positions the country as a competitive player in the global digital economy. As the IT sector continues to grow and adapt, it is expected to drive further economic development and job creation within the country.
'This strong momentum reflects sustained global demand for Pakistan’s digital services and highlights a growing industry focus on building resilient, multi-market revenue streams.'
Nagesh Devata, SVP and Head of APAC at Payoneer
