Key Takeaways
- Samsung confirms its next Galaxy Unpacked event will take place on July 22 in London.
- CEO TM Roh emphasizes the importance of AI understanding users, not just outthinking them.
- Foldable devices are likely to play a key role in Samsung’s new AI strategy.
Samsung has officially announced its upcoming Galaxy Unpacked event scheduled for July 22 in London. The event will be streamed live on various platforms, including Samsung.com and YouTube, at 5pm UAE time.
The company's CEO, TM Roh, President and CEO of Samsung Electronics, highlighted the significance of artificial intelligence (AI) understanding users rather than merely outthinking them. In a recent statement, he stated: 'AI doesn’t need to outthink you. It needs to understand you.'
Roh further elaborated that AI is entering an 'agentic age,' where it takes action on behalf of the user while allowing for final decisions to be made by the person. He emphasized that 'to act for someone, it must first know them.' This vision aims to make Galaxy AI feel more like an invisible layer across everyday devices.
According to Roh, phones, watches, and home appliances are key entry points for AI, each adding context about how people live, work, sleep, and move. He stated: 'That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust.'
Foldable devices are likely to remain central to Samsung’s AI pitch. Roh noted that larger flexible screens provide more room for multitasking and working with AI tools on the go, opening up a 'larger stage' for users.
The privacy aspect will also be crucial. Roh stressed that as AI becomes more personal, users must remain in control. He added: 'Samsung Knox is designed to protect Galaxy devices and the connections between them.'
For UAE consumers, this event could offer the first look at Samsung’s next major AI-powered devices before regional pre-orders begin.
The upcoming event is expected to unveil new foldable Galaxy models and potentially a new Galaxy Watch lineup. Industry reports suggest these devices will incorporate Samsung's latest AI advancements.
'AI doesn’t need to outthink you. It needs to understand you.'
TM Roh, President and CEO of Samsung Electronics
'That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust.'
TM Roh, President and CEO of Samsung Electronics
