Key Takeaways
- Billboard video series will be featured on Netflix starting August 3.
- The partnership includes content from PMX brands like Billboard, Eater and Rolling Stone.
- Videos range from three-minute quick hits to 20-minute episodes.
Netflix has announced a new partnership with digital publishers including Billboard, which will see the music magazine’s video series featured on the streaming platform starting August 3. The move is part of Netflix's broader strategy to expand its content offerings beyond traditional series and films.
John Derderian, vice president of animation series + kids & family TV at Netflix, stated that the partnership aims to deepen fan engagement by providing more ways for members to explore stories and personalities they love long after the final credits roll. The new videos will be available in the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand.
The content from PMX brands, which also includes Eater, Indiewire, Rolling Stone, The Hollywood Reporter, and Variety, will range from short three-minute clips to longer 20-minute episodes. These videos are part of Billboard’s '24 Hours With' series, which has featured a variety of music superstars such as Charli xcx, Travis Scott, ‘Weird Al’ Yankovic, Latto, Grupo Frontera, John Summit, and Koe Wetzel.
The partnership is one of several initiatives by Netflix to diversify its content portfolio. In addition to the new digital videos, the platform will also feature content from other publishers such as BuzzFeed, Condé Nast, Hearst Magazines, People Inc., and Tastemade. The move reflects a broader trend in the entertainment industry where streaming platforms are increasingly partnering with traditional media outlets to offer a wider range of content.
Netflix’s continued mission is to expand beyond series and films into live events, mobile clips, games, and podcasts. This partnership with PMX brands aligns with that strategy by bringing diverse content from various digital publishers to its platform. The new videos will be prominently featured on the Netflix home page starting August 3, making them easily accessible to subscribers.
The inclusion of these video series is expected to enhance user engagement and provide a more immersive experience for fans of music, entertainment, food, travel, fashion, design, wellness, and other topics. The partnership underscores the growing importance of digital content in the streaming landscape and Netflix’s commitment to offering a diverse range of content to its subscribers.
