Key Takeaways
- Google has introduced a new account setting allowing it to save and use media submitted through its search-related services.
- The feature covers images, files, audio, and video uploaded during interactions with Google’s Search services.
- Users can opt out of this data collection by managing their settings on the My Activity page.
Google has expanded its data usage policies to include a new account setting that allows it to save images, files, audio, and video submitted through various search-related services. This change impacts users across multiple Google platforms including Search, Lens, Maps, Translate, Shopping, Flights, Hotels, and News.
According to TechCrunch, the updated policy enables Google to use this saved media for improving its artificial intelligence models. Engadget reported that the feature covers most forms of media uploaded during a search interaction, such as images submitted via Google Lens or voice-search recordings from Translate speaking practice.
The new setting is part of two separate options called Search Services History and Personalized Recommendations, moving data away from broader Web & App Activity controls. People who had previously enabled Web & App Activity will generally have the new Search Services History option turned on as well. However, those who disabled this earlier activity should find the new option turned off.
Google is rolling out these changes gradually to ensure a smooth transition for users. The company has stated that saved media can be used to improve services and produce more personalized results. Before any media is used for AI training, Google disconnects it from user accounts and applies automated filters to remove identifying details and sensitive personal information.
The company also requests permission before sharing a user’s media with external service providers for human review. However, other Search Services History information may still be examined by trained reviewers as part of efforts to assess and improve AI responses. Media selected for model training can be retained for up to four years after it has been separated from the user's account.
Users who do not wish their uploaded search media to be saved can manage this through Google’s My Activity page, where they can uncheck the 'Save Media' box without disabling their entire Search history. Alternatively, users can turn off Search Services History completely and choose whether to delete any existing data.
Google emphasizes that opting out of this feature does not affect other aspects of user privacy or data protection on its platforms. The company continues to prioritize user consent and transparency in how it handles personal information.
