Key Takeaways
- PTV has won the broadcasting rights for Pakistan’s home cricket matches for Rs. 350 million.
- Three major broadcasters failed to pay outstanding debts to the PCB and did not bid.
- The agreement covers 25 matches, including Tests, ODIs, and T20Is.
State broadcaster PTV has secured the broadcasting rights for Pakistan’s home cricket matches for Rs. 350 million after emerging as the only bidder. The Pakistan Cricket Board (PCB) had set a reserve price of Rs. 600 million for the package, which covers 25 matches.
Despite the high reserve price, three major broadcasters currently owe significant outstanding payments to the PCB and chose not to participate in the bidding process. A company that has acquired most of Pakistan cricket’s rights in the past also showed no interest.
The national team’s recent poor performances, along with limited public interest in matches against Ireland and Sri Lanka, were among the reasons cited for the lack of competition. The PCB also did not allow consortiums to participate in the bidding process, a restriction that has already been imposed in the Pakistan Super League.
The agreement covers five Tests, 14 ODIs, and six T20Is. Pakistan is scheduled to play three T20Is against Sri Lanka this month, followed by a seven-match triangular ODI series involving England. Two Tests against Sri Lanka are scheduled for next month.
In January 2027, Pakistan is due to play three T20Is against Ireland, followed by another seven-match triangular ODI series involving Zimbabwe. A one-off Test against Ireland is scheduled for February, while New Zealand is due to play two Tests in Pakistan in February and March.
However, some reports suggest Zimbabwe has declined to tour Pakistan for commercial reasons, which could result in the triangular ODI series being canceled. The PCB has yet to officially confirm either development.
The one-off Test against Ireland may also be called off, pending further announcements from the PCB. The broadcasting rights deal is expected to bring significant financial benefits to PTV and the PCB.
