Key Takeaways
- Master Changan Motors Limited unveiled four new brands and 30-plus new models.
- The launch marks the company's 10th anniversary and aims to make electric vehicles more accessible.
- The company has invested $186 million in Pakistan over the past decade.
Master Changan Motors Limited, a joint venture between Changan Automobile and Pakistan, celebrated its 10th anniversary by unveiling a comprehensive line-up of new vehicles and brands. The launch, held on 3rd October, marked a significant milestone in Pakistan's automotive industry, aiming to make electric and hybrid vehicles more accessible to the masses.
The evening event, attended by key figures from the auto industry, celebrities, and opinion leaders, featured the unveiling of four new brands: Changan, Nevo, and Deepal, alongside the existing brand. The company also revealed five new vehicles, setting a new standard for the market.
Haroon Akhtar Khan, Pakistan's Minister of Industries and Production, congratulated Master Changan on its achievements. He emphasized the importance of moving from assembly to manufacturing, and ultimately to innovation, to ensure that Pakistan plays a leading role in the future of mobility.
Over the past decade, Master Changan has invested $186 million in Pakistan, transforming the local market with its innovative models. The company's first vehicle, the Karvaan, became a family van, while the Alsvin and Oshan X7 created new segments in the market. The S05, a range-extended electric vehicle, pioneered such technology in Pakistan.
Today, Master Changan is the fourth-largest player in the market, with over 85,000 vehicles on the road and 30 dealerships in 18 cities. The company's commitment to electric mobility is evident in its new House of Brands, which includes Changan, Nevo, and Deepal, each serving a different customer segment.
Changan will focus on the mainstream market, introducing five new locally assembled models across the A, B, and C segments, including petrol, hybrid, and plug-in hybrid options. Nevo will target mass electrification, with five new battery electric, range-extended, and plug-in hybrid models. Deepal, the premium brand, will offer four models, focusing on intelligent electric mobility.
The launch of the House of Brands is part of Master Changan's broader strategy to drive the adoption of electric vehicles in Pakistan. The company aims to take electrification from the top of the market into its heart, making these vehicles more accessible to a wider range of consumers.
With its ambitious plans and significant investments, Master Changan is poised to play a crucial role in shaping the future of mobility in Pakistan. The company's commitment to innovation and its focus on making electric vehicles more affordable and accessible are expected to have a lasting impact on the local automotive industry.
The automobile has always been more than a machine—it is a measure of a nation’s industrial strength. And today, as mobility is being reinvented, Pakistan has an opportunity to become part of that transformation.
Haroon Akhtar Khan, Minister of Industries and Production
