Key Takeaways
- Riaz Jilani Khan, CEO of Raeem International, has joined APOAA as Vice Chairman.
- Khan brings extensive experience in out-of-home advertising and digital media.
- His appointment aims to enhance industry collaboration and growth.
Riaz Jilani Khan, CEO of Raeem International, has been appointed as Vice Chairman of the All Pakistan Outdoor Advertisers Association (APOAA), marking a significant development in Pakistan’s outdoor advertising ecosystem.
Khan, who previously served as CEO of Core Media Pakistan and held senior roles at Jazz and Telenor Pakistan, brings a wealth of experience in brand experience, marketing, and media operations.
Mian Muhammad Rafique, Founder and Chairman of APOAA, expressed confidence in Khan’s contribution, stating that his appointment will add momentum to the conversation around representation and the next phase of Pakistan’s out-of-home advertising industry.
Raeem International, founded by Khan in 2023, is a key player in the OOH advertising sector, focusing on innovative digital and out-of-home executions.
Khan’s professional journey includes roles at Stairs Group, where he served as Director, and Telenor Pakistan, where he worked as Assistant Manager Brand Experience and Marketing Specialist.
His earlier roles at Pak Gulf and Rafi Peer further developed his experience in marketing, events, and client leadership.
The appointment of Khan as Vice Chairman underscores the importance of industry collaboration and collective growth in the outdoor advertising sector.
Globally, out-of-home advertising is evolving through digital screens, data-led planning, and location-based communication, and APOAA aims to facilitate a stronger dialogue around professional standards and innovation.
Khan’s background in digital media and brand experience is expected to bring fresh perspectives and strategies to APOAA, contributing to the industry’s growth and development.
